In 1997, Iglesias' stardom continued to rise with the release of Vivir (To Live), which put him up with other English language music superstars in sales for that year. The album also included a cover version of the Yazoo song "Only You", translated into Spanish as "Solo en Tí".
Three singles released from Vivir ("Enamorado Por Primera Vez", "Sólo en Ti" and "Miente") topped the Latin singles chart as well as those in several Spanish-speaking countries. Along with his father and Luis Miguel, Iglesias was nominated for an American Music Award in the first-ever awarded category of Favorite Latin Artist. It was said beforehand that the elder Iglesias would walk out if he did not win the award. Iglesias lost out to his father, but did perform the song "Lluvia Cae" at the event.
Insisting on playing stadiums for his first concert tour, that summer, Iglesias, backed by sidemen for Elton John, Bruce Springsteen and Billy Joel, played to sold-out audiences in sixteen countries. Beginning in Odessa, Texas the tour went on to three consecutive nights in Mexico's Plaza de Toros, two consecutive nights at Monterrey's Auditorio Coca Cola and two at the Estadio River Plate in Buenos Aires, Argentina to over 130,000 people as well as 19 arenas in the U.S.
In 1998, Iglesias released his third album, Cosas del Amor (Things of Love). Taking a more mature musical direction, the album, aided by the popular singles "Esperanza" and "Nunca Te Olvidaré", both of which topped the Latin singles chart, helped cement his status in the Latin music scene.
Iglesias did a short tour of smaller venues to accompany the release of the album, with one show being televised from Acapulco, Mexico. This was followed by a larger world tour of over eighty shows in even bigger venues. The Cosas del Amor Tour was the first ever concert tour sponsored by McDonald's.
He won an American Music Award in the category of Favorite Latin Artist against Ricky Martin and Chayanne. The song "Nunca te Olvidaré" was also used as the theme music for a Spanish soap opera of the same name and he sang the song himself on the last episode of the series.
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