On July 5, 2010, Iglesias released his ninth studio album, Euphoria, his first work to be released under his new label, Universal Republic. The album is Iglesias's first bilingual album with seven original English songs and six original Spanish songs. The album has won Billboard Music Award for Top Latin Album, Billboard Latin Award for Latin Album of the Year and Latin Pop Album of the Year and was nominated for Latin Grammy Award for Album of the Year. Iglesias worked with three producers whom he has worked with before; RedOne, Mark Taylor and Carlos Paucer. The album features collaborations with Akon, Usher, Nicole Scherzinger, Sunidhi Chauhan, Ludacris, Pitbull, Juan Luis Guerra and his third duet with Wisin & Yandel. In a joint venture with Universal Latino Iglesias will release different singles in both languages simultaneously to different formats.
The first English single from the album, "I Like It", which features the rapper Pitbull, was released on May 3, 2010 in the U.S. and became a success, reaching number 4 on the Billboard Hot 100. The song was also featured in the MTV reality series, Jersey Shore. "Cuando Me Enamoro" was released as the lead Spanish single from the album, and also became the theme song of a Mexican telenovela of the same title produced by Televisa. The song debuted at number 8 and number 25 on U.S Latin Pop Songs and U.S. Hot Latin Songs, respectively. The song became his 25th top 10 single on the U.S. Billboard Hot Latin Songs & after 4 weeks of its release date it became his 21st No.1 song on this chart. As of January 2011 "Tonight (I'm Fuckin' You)" broke into the top 10 on the Billboard charts reaching no 4 and became another big success. The song was released only for digital download in the U.S. although was featured on some Editions of "Euphoria" in Europe and some Asian areas. The song has became his first number one on the US Pop Songs and Hot 100 airplay Charts. A remix version of "Dirty Dancer" was released and became his ninth Dance Club play chart topper making him the male with the most number-one dance singles, tying with Prince & Michael Jackson. "Ayer" serves as the albums seventh single. The Euphoria Tour has taken him across the US, Canada UK and Europe. A second which has taken him to Australia will include leg will include fellow artists Pitbull and Prince Royce and will be across North America. In August 2011, he released the lead single from the extension, "I Like How It Feels", to radio.
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